Sarah Coral

After relocating from Tasmania to the Gold Coast, I was fortunate enough to be offered a position with Bond University as part of the central marketing team as Project Marketing Coordinator.

 

This role was varied and allowed me the opportunity to apply my expertise to create and implement integrated multichannel marketing strategies and work with a team that I love.

​

In joining this team I was able to give a fresh perspective, develop publications and recruitment materials, e-communications, social media content, website content, event promotions, advertisements in line with an inspiring and strong brand.  

​

The key focus of this role was to provide marketing support for recruitment activities such as assisting with strategy development, creating marketing materials for use in market and online, increase brand awareness in market and ensure that recruitment activities were successful.

​

Responsibilities ~

• Work closely with the borader marketing team, including our graphic designers, digital marketing team to assit with planning and provide content when required, and videographers for example.

• Work closely with the Office of Future Students including the international and domestic recruitment, and events teams.

• Brand management, concept, design and content development.

• Communications coordination and content management.

• Strategic planning, market research and formal report preparation in collaboration with the broader marketing team and the Office of Future Students.

• Print advertising and promotion.

• Content development including creative, copy writing, videos and photography. For example working with the recuritment teams to develop videos for use in market such as student and alumni testimonials. In addition booking, coordinating and managing photo shoots of students, campus, facilities and so on.

• Event coordination including Orientation Week and Open Day.

• Direct marketing communications (EDM’s) including Agent and Career Advisor mailouts, and event promotion.

• Integrated campaign development and implementation.

• Sponsorship and collaborative partnerships.

 

Reference ~ Amanda Elms
General Manager | Marketing & Communications, Bond University.