Sarah Coral

I have held a number of roles at the University of Tasmania's specalist maritime institute, the Australian Maritime College.

During this time I have progressed quickly to a senior role as Marketing & Communications Manager, which i believe is a reflection of my capabilities and work ethic.

The position I currently fulfill, Institute Marketing & Communications Officer, sits within the university's Office of Marketing, Events & Communications.  

Responsibilities ~

• Brand management, concept, design and content development.

• Communications coordinator and content management.

• Strategic planning, market research, google analytics, data collection and formal report preparation.

• Digital campaign development incorporating social media, SEM, SEO, Google platform advertisements, and remarketing.

• Advertising and promotion.

• Briefing agencies in on projects and coordinating tasks.

• Sourcing, booking and working with videographers and photographers to develop content.

• Event coordination.

• Media lead generation.

• Direct marketing communications (EDM’s).

• Social media strategy development and management.

• Integrated campaign development and implementation.

• Merchandise design, development and stock management.

• Content strategy planning and development including copy writing, video, stills, graphic design and creation.

• Sponsorship and collaborative partnerships.

Reference ~ Laura Chatwin
Marketing Services Manager | Office of Marketing & Communications, University of Tasmania.

AMC Facebook Page